All work

From the Indian Ocean to the world

A 26-slide group profile that turns four decades of firms, products and capabilities into one clear story.

Client

Arbee Group

Role

Creative concept, experience and brand alignment

Year

2026

With

Arbee Group profile cover: "From the Indian Ocean to the world", over a harbour photograph.

The brief

Arbee Group needed one presentation that could carry everything the group is: its firms, its products, its history and its capabilities.

A document like that usually turns into a catalogue. The job was to make it read like a story.

The approach

Start with what the reader asks. The creative concept came first, a single line that frames the whole group: From the Indian Ocean to the world. Each chapter then answers the question a reader would ask next. Where does the raw material come from? How is it processed? Who is it for? Why should anyone trust it?

Let the design do the work. Headlines pair a plain statement with an italic accent, so the whole argument can be skimmed from the headlines alone. Data gets its own treatment: a supply calendar that shows year-round availability at a glance, a map of origins, and a value-chain diagram. Specification tables sit in the appendix so the main story stays clean.

Speak in one voice. A restrained palette and a consistent photographic voice bring the group’s separate companies under a single brand, so the presentation reads as one organisation speaking.

Selected slides

Six of the 26 slides appear on this page, including the cover above. Select any slide to enlarge it.

Slide: "Four decades. Three countries. One value chain." with the group's headline numbers.
Slide: "One integrated chain, harbour to capsule", a diagram of the group's value chain.
Slide: "Offset seasons, twelve months of supply", shown as a supply calendar.
Slide: "Freshness, measured", over a photograph of a fresh catch.
Slide: "From India to 15+ markets", on a world map.

What the work covered

  • Helped build the creative concept and the narrative structure.
  • Helped build the experience of the document: pacing, hierarchy and the slide system.
  • Helped align the visual language with the Arbee brand across the group’s companies.

Delivered as a 26-slide presentation in PDF and editable PowerPoint.

Next work

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