Building your WordPress website with AI
How I built goodseph.com with Claude, step by step, for about $47 to start. Plain advice, real mistakes, and a playbook your own AI…
Writing
Notes on brands, ideas and the goodness in both. New posts, and a few dug up from the archive.
Field Notes Building your WordPress website with AI
Brand Thinking Why your mission statement is not working
The web novel
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Latest posts
Why your mission statement is not working
Most mission statements read like they were written by a committee during a fire drill. How to write one that means something, and then…
What makes for good design?
Four ideas I keep coming back to when I direct creative work: the person on the other side, who owns the idea, and what…
Generalist or specialist?
Spoiled for choice on career paths, and what to do about it: start with what you refuse to become, then connect the dots.
The essence of a beginning
Why is it so hard to start anything? On perfectionism, the pressure of expectation, and why success is a process, not a result.