All work

A smarter move, made visible

A full brand for a fractional-ownership investment company: the mark, the guidelines, the stationery, the employee handbook and the pitch deck.

Client

Tri World Capita

Role

Brand development, identity and presentation

Year

2021

With

Ergo Consulting Services, Mettle Minds

Tri World Capita stationery set: letterhead, business cards and a thank-you card in deep teal with fine gold lines.

The brief

Tri World Capita offers fractional ownership: a way for more people to invest in property, with transparency and without the usual barriers. The company needed to look and sound like what it promises, from the first logo to the way its own team talks about the work.

The approach

Give the idea one symbol. The mark is built from rising peaks, a small leap upward that reads as growth and as the landscape the company invests in. It was drawn to hold up at every size, from a billboard to a favicon, and has light, dark and gold variants for each surface.

Build a system, not just a logo. The brand guidelines set out the purpose, the values, the colour palette, the typography, clear space, responsive versions and a plain do and don’t list. Anyone, inside or outside the company, can use the identity correctly without asking.

Carry it inside the company. The employee handbook turns the brand into behaviour: a core purpose, five core values and a manifesto written in the first person, so the team owns the promise before customers meet it.

Tell the story investors can repeat. The pitch deck frames fractional ownership as a shift from transactions to relationships, using familiar companies that changed how people buy, so a new idea feels like a natural next step.

The identity system

Selected pages and mockups from the guidelines, with the stationery set shown above. Select any image to enlarge it.

Three copies of the Tri World Capita brand guidelines booklet, stacked.
Brand guidelines page "Logo variation": the peak mark on white, on dark teal and in gold.
Brand guidelines page "Color palette": deep teal and aqua with tints and print values.
Tri World Capita business cards in deep teal with gold line work.
Two teal t-shirts, front and back, carrying the Tri World Capita peak mark.

The pitch and the people

Pitch deck opening slide: "Transforming owners into smart owners", over a low-angle photograph of towers.
Pitch deck slide: "What's the common thread?", a lit bulb in a dark room.
Pitch deck slide: "Invest a fraction to realize a dream", showing two property projects.
Employee handbook cover: "Understanding the Smarter Move".
Employee handbook page listing the five core values.

What the work covered

  • Helped develop the brand, from purpose and values to the logo and visual identity.
  • Helped build the experience of the brand across stationery, ID cards, the brochure and the website content.
  • Helped align the employee handbook and pitch deck with the identity, so every touchpoint speaks the same way.

Developed together with Ergo Consulting Services and Mettle Minds.

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